Communications: Post MI patients

Brief:

Explore language and visual cues to deliver the basic understanding needed for communication materials to describe the treatment of post Myocardial Infarction patients

Countries:

EU

Methodology:

Qualitative: cardiologists and cariology nurses

The research explored:

• In-depth discussions with physicians and nurses to discover the common language and emotional triggers around the management of post-MI patients that deliver relevance to the clinician

• Imagery and visual cues were tested, and the combination and hierarchy of relevance established

Outcome:

Clear guidance on the optimal communication strategies that will resonate with cardiology healthcare professionals